Lucozade Sales Fizzle Out

Posted by Davidd on
Category: Food & Drink21 Comments

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The current craze for reducing sugar in fizzy drinks is starting to hit manufacturer’s right in the pocket. Here at Jammy Toast we enjoy our sugar rush and if we want to cut down on sugar then surely the best idea is to cut down on the amount you drink – not remove the sugar and destroy the taste. Now, sales of Lucozade Energy drinks have fizzled out after its makers changed the drink’s recipe, a new report reveals. Lucozade has lost sales of more than £25million in the past year after the maker’s decision to reduce the amount of sugar, sparking complaints from consumers about the change in the traditional taste.