Following a number of complaints recently – concerning our Weather Forecasting service being sexist – we have decided to run a series of posts which the ladies might find appealing. Also, while we are on the case, here at Jammy Toast we love dogs and cats and so were interested to learn that over in America they are currently running an anti-cruelty campaign for pets. “Show Your Soft Side” is a public service campaign that was created to change the mind-set of young people who all-too-often view the maiming and torturing of defenceless cats and dogs as a sign of “toughness” or “manhood”. The campaign’s message that compassion towards animals is a sign of strength, not weakness, is one that, overnight, struck a nerve across America with old and young alike. Today, Show Your Soft Side, uses its reach and resources to build a better world for animals and, in doing so, build better adults.