Bear Music #100

Posted by Flat Eric on
Category: Music19 Comments

Tags: ,
There is nothing we love more here at Jammy Toast than listening to some of our favourite tunes. From time to time we will post a music video from an artist or genre that we think will be enjoyable to you; our friends. We often feature music that you may not have come across before, or music that maybe you just missed the first time around. Try and listen with an open mind, you never know, you may find something you can add to your iPod. If you have any music videos you would like us to feature then drop us a line – we are always happy to listen to requests but we cannot promise to feature everyone’s favourite

We wanted to feature something special for our hundredth Bear Music Sunday. Now the more observant amongst you may remember we featured Moby’s “Almost Home” a little while ago here on Jammy Toast. However, since then we have found this video he made to promote an animal shelter featuring some of the animals up for adoption. The video, released on social media, features dogs and cats from the Best Friends Pet Adoption and Spay/Neuter Centre in Mission Hills, California.

Holding up lyrics from the song, Moby is clearly in his element while interacting with the pets, many of whom return his affection on camera. “The song is about the shared idea of what home means to us. One thing almost all people are in agreement on is that animals need homes,” he said.

While the subject matter was serious, Moby found the experience of interacting with the adoptable pets to be incredibly rewarding. “One of the goals to make this video was to bring attention to Best Friends and support adoption, but I did also have a selfish tangential agenda,” he said. “Almost nothing makes me happier than rolling around on the floor with a bunch of rambunctious dogs and spending time with cats.”

In 2012, Moby first became involved with Best Friends. Driving through his neighbourhood in Los Angeles, he noticed an adoption event and stopped by to meet the pets and talk to the people involved. Shortly thereafter, Moby participated in an NKLA Adoption Weekend.

When he found himself in Southern Utah, Moby visited Best Friends Animal Sanctuary for lunch and a tour of the grounds. “The Sanctuary is a really remarkable place. It’s physically beautiful and the facilities are amazing,” he said. “Being an animal welfare activist, I sometimes get overwhelmed at the task at hand. The Best Friends goal to Save Them All is incredibly noble.”

Save Them All refers to Best Friends national call to action to end the killing of shelter pets across the country. “The sad truth is that more than 9,000 dogs and cats are killed every day in US shelters simply because they have no safe place to call home,” said Marc Peralta, executive director of Best Friends Animal Society – Los Angeles and NKLA (No Kill Los Angeles). “By showcasing shelter pets to such a vast national and international audience, Moby is an amazing voice for these wonderful dogs and cats. He beautifully illustrates how, as a community of animal lovers, we can work together to Save Them All.”

The minimalist video cost “roughly $0” to produce but in our opinion, it’s a great song for a brilliant cause…

Moby – Almost Home

Moby – Almost Home

Don’t forget, if you have any music videos you would like us to feature in the future, drop us a line. We are always happy to listen to requests from others, we cannot promise to feature any but we will try our best to find the videos if we think others will enjoy.


About the Author

Flat Eric

Flat Eric is a star of Levi’s commercials for Sta-Prest One Crease Denim Clothing. His name comes from an idea for a commercial that included having a car run over his head and flattening it. The idea was not used but the name stuck. Flat Eric rides with his friend Angel around California, evading the police as a wanted criminal.


19 Comments on “Bear Music #100”

Leave a Reply

Your email address will not be published. Required fields are marked *