There is nothing we love more here at Jammy Toast than listening to some of our favourite tunes. From time to time we will post a music video from an artist or genre that we think will be enjoyable to you; our friends. We often feature music that you may not have come across before, or music that maybe you just missed the first time around. Try and listen with an open mind, you never know, you may find something you can add to your iPod. If you have any music videos you would like us to feature then drop us a line – we are always happy to listen to requests but we cannot promise to feature everyone’s favourite…
“Paradise” is probably our favourite Coldplay song. It was released on 12th September 2011 as the second single from their fifth album, Mylo Xyloto. The song received its radio debut on The Chris Moyles Show on Radio 1 where it received a great deal of positive response. However, according to Coldplay’s official website, the single was not initially chart eligible in the United Kingdom, because it was available on iTunes as an immediate download when pre-ordering the album. Following the release of the album on 30th October 2011, the song became chart eligible in the UK and entered the UK Singles Chart taking the #1 spot a few weeks later. The song was met with positive reviews, and was the bestselling rock song of 2011 in the United Kingdom, selling 410,000 copies.
The song was nominated for a Grammy Award, in the category Best Pop Duo/Group Performance. At the 2012 MTV Video Music Awards, the song won the award for Best Rock Video.
Chris Martin created the video’s concept storyline, which was ultimately filmed in the style of a nature documentary. The unicycle and elephant suits had to be found in a hurry. The suits had to be as lo-fi and spontaneous as possible. Chris Martin played the man dressed as an elephant who escapes from a zoo, Paradise Wildlife Park in London, and attempts to hitch-hike his way to another country. An aerial shot reveals that his initial destination was Cape Town, South Africa. He is then seen wandering around Johannesburg, at one point, walking past Nelson Mandela Bridge and a set of railway tracks in Braamfontein. He then earns enough money for a unicycle by busking on the street, and after a seemingly hopeless wander comes across three other elephants – the rest of Coldplay – playing the song in the South African grasslands. The video shifts to the band playing a concert together, before returning to the grasslands where they run towards the camera.
Speaking of the elephant suit, Chris Martin said, “When you’re not as attractive as Beyoncé, you have to do what you can for videos.”
Don’t forget, if you have any music videos you would like us to feature in the future, drop us a line. We are always happy to listen to requests from others, we cannot promise to feature any but we will try our best to find the videos if we think others will enjoy.