How Do You Eat Your Jaffa Cake?

Posted by The Bearkeeper on
Category: Food & Drink40 Comments

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If you don’t already know it, then you have probably guessed that we love eating our Jammy Toast here at Jammy Toast. What you may not realise is, we also love Jaffa Cakes. So this weekend we were intrigued to find out that the nation’s favourite way of eating a Jaffa Cake is wrong, according to research. While a third of fans go for the Half Mooner and take a bite to create a half moon shape then polish off the remainder, boffins say their technique fails to make the most of the flavours. A study by food scientist Dr Stuart Farrimond found the All Rounder – preferred by more than a quarter of biscuit lovers – is the perfect method. For nibbling around the edge and saving the centre with the orange filling until last “gives the almost perfectly optimised balance of zesty orange, slightly bitter chocolate and sweet airy sponge,” the report revealed.

Dr Farrimond carried out a series of lab tests with volunteers and his findings in the McVitie’s Zest Report claim the All Rounder hits the “hedonic breakpoint” of the popular treat. He said: “Given that the orange jam layer is pooled in the central segment of the Jaffa Cake, different eating styles will result in different combinations of these three layers in each mouthful. Whilst the most common way to eat a Jaffa Cake is the Half Mooner technique, our research concluded that the All Rounder with the middle portion of the Jaffa Cake eaten as one, gives the optimum sweetness, taste and flavour, and this can only be fully appreciated by nibbling the edge off first and then eating the middle portion alone.”

According to McVitie’s, while most Jaffa Cake eaters are Half Mooners, a fifth are Scoffers who down them in one go – this is the way preferred here at Jammy Toast.

One in 20 are Jelly Lovers who go straight for the centre and take a bite out of the middle to eat the orange jelly, leaving the biscuit intact and eating it last. The survey found two thirds of Brits polish off at least one packet of Jaffa Cakes a week.

Kerry Owens, McVitie’s UK marketing director said: “The perfect way to eat a Jaffa Cake has long been a debate amongst Jaffa Cakes fans, with four different techniques most commonly preferred by the nation, so it was only right that we finally put these ways of eating to the ultimate test.”

Let’s see if we can undertake our own survey here at Jammy Toast. How do you eat your Jaffa Cakes? Are you a Scoffer, a Half-Mooner, an All Rounder or a Middle Biter?

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About the Author

The Bearkeeper

A sad and lonely old man who used to have a life but it has now been taken over by his dedication to the cause of saving Renault Bears, running Jammy Toast and searching eBay, car boot sales, charity shops, lofts and even under beds for his beloved bears. He has even now taken in Flat Eric to save him from homelessness – his life is no longer his own!


40 Comments on “How Do You Eat Your Jaffa Cake?”

  1. Guesss Waa ?? Dontt KNoww Iff Davidd Hass Told Ya All Yett Buu Amm Gonna Bee Workkin Onn Jammii Toastt Full Tymm .. Ndd II Cann Helpp Lukk Afta Daa Bearss Ndd Rite Daa Storiesss Nd Daa !!

    1. Razzii Will Luv Itt Wiff Mee In Charge I Cann Sagg Werkk Nd Take Himm Too Daa Swingsss Nd Pushh Himm Alll Daii Lyk att Da TeddyBear Picnic Coss He luvss Daa Yannoo !!

    2. i will take him 2 new brighton and we will make sandcastles and eat lots of ice creams and go crab fishin an i will hire a boat out and we can go sailin 2geva in da sea ALONE!!

  2. UPDATE FOR UK CATS: Don’t let the lack of snow fool you – it’s still pretty nippy outside. Best stay on the radiator until Easter, just to be sure.

  3. Some drug dealer had my husband’s phone number attached to his fb. He was locked up. I wrote “The best part about prison is the sex” on his account. His mom lost her shit.

    I’m still laughing.

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