Latest Plan: Pay More For Less

Posted by Lord Bearkeeper OBE DASc on
Category: Food & Drink11 Comments

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Here at Jammy Toast, we have complained before about the sneaky practice of making products smaller instead of increasing the price, hoping that no one will notice. Now it appears our favourite chocolate bars and sweet treats are going to get even smaller. There has been concern for some time, not just here at Jammy Toast but among confectionery lovers everywhere, about the diminishing proportions of their favourite snacks – and they’re about to get even smaller. In a bid by the Government to combat child obesity, some of the biggest chocolate manufacturers are said to be reducing their products by 20 percent – almost a quarter!

Big names in confectionary including Mars, Nestlé and Mondelez – (the American company which now owns Cadbury) could all be altering their products to avoid being highlighted in a new report by Public Health England (PHE), according to today’s Sunday Times.

Several other firms are under pressure to dramatically reduce the amount of sugar in their products.

While high-sugar items such as fizzy drinks, breakfast cereal and yoghurt can be reformulated with artificial sweeteners, it’s potentially bad news for chocolate makers and lovers alike, with the former claiming sweeteners will alter the taste of the chocolate.

What it means for the price of the products affected remains to be seen.

Manufacturers have met with PHE to start discussions about proposed cuts, but there’s no word on whether prices will be slashed accordingly. Nestle commented: “While re-sizing is an effective way to reduce sugar, calories and fat from confectionery, it is certainly not the only choice. Recipe reformulation, ingredient substitution and the use of new technologies are all possibilities and with the right investment behind them, could deliver significant reductions. Nestlé is in the process of looking at all options and we are keeping in close contact with PHE while they establish their sugar reduction programme”.

Meanwhile, Mondelez said: “We have been an active partner in the consultation on the Childhood Obesity Plan and the sugar reduction targets and look forward to seeing the output of this in March. As a result of what is published, we will consider all the options available to us as we look to continuing to play our role in tackling public health issues such as obesity. Importantly, we have already been very active in this space including offering more portion control products, bringing all our single portion chocolate bars under 250kcal, and launching sugar-free offerings such as Halls and Trebor Mighties.”

A spokesman for PHE said: “We are working with the industry to remove the amount of sugar in products.”

Do you ever get the feeling we are all just being conned into paying more money for less product?

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About the Author

Lord Bearkeeper OBE DASc

A sad and lonely old man who used to have a life but it has now been taken over by his dedication to the cause of saving Renault Bears, running Jammy Toast and searching eBay, car boot sales, charity shops, lofts and even under beds for his beloved bears. He has even now taken in Flat Eric to save him from homelessness – his life is no longer his own!


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