At the moment the larger limit is only available to a limited few while it is being trialled. Twitter says they feel confident about the positive impact the change will have although they want to try it out with a small group of people before taking the final decision to launch the change to everyone. After all, Twitter is about brevity, it is not blogger. The character limit is what makes it such a great way to see what’s happening. Good tweets get right to the point with the information or thoughts that matter. That is something that should never change.
Twitter’s founder Jack Dorsey was one of the first to try the new limit out, saying it was “a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence!”
Indeed, many Twitter users have been using it for years and will have an emotional attachment to the 140 character limit. However, the more we think about it, the more we can see the power of what it will do and some of the problems it will remove. When all is said and done, a 280 character limit is still quite brief for a message. We’re hoping we no longer run into the character limit which, surely, should make it easier for everyone to Tweet.
Twitter is, no doubt, hoping it will increase the engagement and attention time of its users but I have a feeling it is more to please the marketers. For it is they who will have more characters with which to get their message across, which might also make Twitter a bit more cash into the bargain.
Personally, I have no qualms with the social media site making more money. The only down side I can see to the change is that we will get longer tweets from people like Donald Trump and Piers Morgan.
It will be interesting to see just what comes next.
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