Ofcom found that 82% of those aged 16-24 watch multiple episodes at least monthly. Sixty-seven percent of adults watch on demand services to avoid watching adverts while more than half of adults like to watch telly on tablets and smartphones. Most people do still watch live TV but overall viewing time is down by 14% since 2010.
Findings in the broadcasting regulator’s Communications Market Report include:
- Among over-16s, 55% of the population watch more than one episode of the same programme in the same sitting at least once a month
- That proportion rises to 82% for viewers aged 16-24 – and more than one in 10 in this age group say they binge-watch every day
- Among 16-24s, almost half (47%) say they have taken action to cut back on binge-watching in some way
- BBC iPlayer was the most popular on-demand service among adults, used by 63% – followed by ITV Hub (40%), YouTube (38%) and Netflix (31%)
- 91% of people still watch live broadcast TV every week – but the viewing time has dropped 14% since 2010
- There’s a growing age gap. Over-64s watched an average of 5 hours 44 minutes of broadcast TV per day in 2016, up 50 minutes from 2006
- In contrast, 16-24s watched 1 hour 54 minutes a day – down 41 minutes since 2006
- Orange is the New Black was the most popular show on subscription streaming services in the UK between October and December 2016
Lindsey Fussell, consumer group director at Ofcom, said: “Technology has revolutionised the way we watch TV. The days of waiting a week for the next episode are largely gone, with people finding it hard to resist watching multiple episodes around the house or on the move. But live television still has a special draw, and the power to bring the whole family together in a common experience.”
Here at Jammy Toast we have been up until 4am when we have work the next day binge-watching whole series of Grey’s Anatomy or Ray Donovan. The Chimpton ignored us for a long time before trying Ray Donovan and has now watched nearly all of the first four series in a very short time. When last seen, see was also proposing marriage to Liev Schreiber!
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