In May 2011, Lily Robinson (aged 3 and 1/2) wrote to the supermarket asking why they called there bread Tiger Bread when it looks more like a giraffe and so should be called Giraffe Bread. Chris King (aged 27 1/3) from Sainsbury’s Customer Service wrote back saying; “It is called tiger bread because the first baker who made it a looong time ago thought it looked stripey like a tiger. Maybe they were a bit silly.”
Lily’s mum posted the letters on her blog and they started trending on Twitter last week before going viral on Social Networks. Sainsbury’s has now decided to give in to popular demand and is renaming its bread.
In a statement they said; “In response to overwhelming customer feedback that our tiger bread has more resemblance to a giraffe, from today we will be changing our tiger bread to giraffe bread and seeing how that goes.”
Sainsbury’s make the distinctive bread by brushing rice paste on to the surface of the bread which cracks when it dries and makes the characteristic pattern.
It’s a great story that makes you want to go; “arrrrggggghhhhh”.