Here at Jammy Toast we have invented a new word for you all to mull over – shrinkflation. Manufacturers, instead of putting their prices up, are reducing the size of the items they sell. Many people wonder have their hands grown or has their favourite chocolate bar shrunk since they were children? News released on Monday proved what many have suspected: thousands of supermarket items have been getting smaller because manufacturers are reducing the size of a product while keeping the price the same.
Here at Jammy Toast, we have complained before about the sneaky practice of making products smaller instead of increasing the price, hoping that no one will notice. Now it appears our favourite chocolate bars and sweet treats are going to get even smaller. There has been concern for some time, not just here at Jammy Toast but among confectionery lovers everywhere, about the diminishing proportions of their favourite snacks – and they’re about to get even smaller. In a bid by the Government to combat child obesity, some of the biggest chocolate manufacturers are said to be reducing their products by 20 percent – almost a quarter!