She added, “We wanted to create a tea that will send people into their day with a spring in their step and a smile in their soul. This new brew has been a long time in the making and I absolutely can’t wait for everyone to try it. We hope you love it as much as we do.”
The Toast and Jam Brew has been sourced and blended from natural ingredients and 100 per cent Rainforest Alliance Certified tea and is gluten free. Yorkshire Tea say the new product will be exclusively available in Asda supermarkets from today with a RRP of £2.29 per pack of 40 tea bags.
Here at Jammy Toast we can’t wait to try it. Imagine a piping hot cup of tea, fresh toast, and lashings of strawberry jam all in the same mug. What a way to start the day. It is a black tea with a subtle taste of toast crumbs and jam. It comes in a bright pink box but don’t let that put you off. You might be used to having fruity flavour teas with just water, but Yorkshire Tea reckons it’s best served with a splash of milk.
Taylors have been teasing the launch on social media by posting videos of someone dipping their breakfast in their cuppa. It hasn’t gone down that well, with some calling it “sacrilege” and “horror”. Hopefully people will come round to the idea, once they realise it’s just a mixed-flavour tea bag and there’s no actual dunking involved.
It’s not the first time the brand has created a tea that tastes like a sweet treat either. Back in 2018, they launched Biscuit Brew, which gives the malty taste of dipping something in your cup. The Toast & Jam brew will join it as well as the cosy decaf Bedtime Brew to make up the speciality range.
“Abomination… or genius?” the tea brand wrote alongside a GIF of the jam toast dunking.
“The most disgusting abuse of tea I’ve ever seen,” one dramatic tea fanatic wrote in the comments. Meanwhile, another penned: “That should be classified as a war crime… a war on tea and a war on jam.” A third was more open minded, however, writing: “Whatever people feel happy dunking in their tea is a deeply personal decision and should not be the subject of debate. The tea, however, is Yorkshire without question.”
Here at Jammy Toast we will certainly be giving this a try, if only because of our deep and unquestionable loyalty to Yorkshire Tea – it really is the best brew!
Shoppers have been urged to look out for it in other supermarkets later in the year.
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